Overcoming Your Fears of Going Global – featuring industry expert Teresa Lewis
About the Speaker:
With over ten years’ experience in Market Research and HR at prestigious Dublin-based organisations, Teresa is now responsible for developing Mauve’s business in Ireland and supporting operational management when local intervention is required. Her day-to-day role involves prospecting and lead follow-up, assisting local clients on-the-ground and sourcing new expert partners.
In 2021, increasing globalization, heavy competition and fast-changing technologies mean that SMEs no longer have a choice in expanding internationally. If they wish to continue making a profit, they must diversify their markets, access a larger talent pool, find new revenue potential and grow their brand globally.
What if we told you that one-third of surveyed SMEs generate over 20% of their revenue internationally, and that figure is expected to rise to 47% in three years?
International expansion becomes even more important for businesses in Europe. Unlike their American counterparts who can build billion-dollar businesses by focusing exclusively on their home market, European companies have no choice but to do business across borders to get ahead of the competition. In fact, companies in Europe expand internationally 19x faster than American companies.
With such a high internationalisation success rate amongst SMEs in Europe, why are most SMEs still afraid of taking their global next business step?
We uncovered businesses’ top fears when it comes to global expansion, including:
– relocating staff
– language and cultural barriers
– global payrolls
– managerial capabilities
– regulatory burdens
– entity set-up
In this talk, representatives of the global expansion expert, Mauve Group, will give you 5 practical solutions to solve those challenges. Mauve Group’s toolkit will equip you with insider tips and knowledge you may not have previously considered and set businesses of any size on their way to global expansion.