Comic Relief hires globally and offers competitive salaries with Employer of Record and Salary Benchmarking
“Mauve demonstrated an ‘above and beyond’ ethos”

A UK charity sets its sights overseas
Comic Relief is a major UK-based charity, works towards a just world, free from poverty, violence and discrimination. Comic Relief's organisational goals involved beginning to recruit outside the UK. However, they hoped to do so without the cost and time commitment of setting up overseas entities in order to compliantly hire workers in line with all local regulations.
About Comic Relief: combatting poverty and hunger since 1985
Comic Relief is a major UK-based charity, founded in 1985 in response to the famine in Ethiopia. Comic Relief is responsible for nationally renowned campaigns such as Red Nose Day and Sport Relief. Through the support of donations, Comic Relief partners with projects and organisations to make a difference in the lives of millions of people across the UK and around the world.
Problems faced
As an NGO, Comic Relief operates to strict timelines, budgets, and stakeholder input. As a result, overseas assignments must be completed cost effectively and compliantly. Hiring in a country in which the NGO has no physical presence, without relying on local expertise, poses a compliance risk, as employment and tax laws vary greatly between countries.
Partnering for success: finding the right solutions
- With the help of Mauve’s Employer of Record solution, Comic Relief were able to commence hiring overseas compliantly and efficiently.
- Mauve’s Salary Benchmarking service allowed Comic Relief to offer competitive remuneration packages to top talent overseas in line with local standards and expectations.
“Comic Relief had been considering recruiting outside the UK for some time and decided to trial the Employer Record model by working with Mauve Group, who came highly recommended by a colleague.” - Sanj Shah – Head of People, Facilities and Travel, Comic Relief
Key takeaways
- Provided seamless and efficient onboarding in-country using Mauve Group’s Employer of Record solution.
- Ensured the ability to offer competitive remuneration packages in-country using our Salary Benchmarking service.
- Enabled flexibility and adaptability to meet client needs.
“The flexibility offered by Mauve Group from the beginning of our negotiations has been a stand-out point for us. Contracts were adapted to our terms, and when we needed expedited timescales on a salary benchmarking service (usually provided within seven days), the team turned it around in 48 hours. The reassurance and willingness to meet us beyond a halfway point was really appreciated.” - Sanj Shah – Head of People, Facilities and Travel, Comic Relief
Client quote
“Right through from initial promising conversations with our Account Manager Caroline, my experience of Mauve Group (and Employer of Record in general) has been excellent. I particularly want to recognise Mauve’s enabling attitude, and their generosity of openness with information.
"The amount of time invested upfront by Caroline and the rest of the team to reassure me and the EoR worker about the process, and our role within it, was incredibly helpful. I felt this focus on clarity and comfort was incredibly helpful for those that are new to this way of working.
"I also value the way in which our relationship with Mauve has felt like a thought partnership. If I need advice where international experience would be useful, I call Caroline and ask her opinion. To have that kind of relationship where you can contact your provider for a no-strings-attached conversation is another great example of the ‘above and beyond’ ethos Mauve have demonstrated to us.”
- Sanj Shah, Head of People, Facilities and Travel, Comic Relief