G. Güldenpfennig GmbH hired globally with Employer of Record
Olaf Kutsch, a Key Account Manager for the company, expanded on the experience of partnering with Mauve to utilise our EoR services.

Global ambition meets local challenges
G. Güldenpfennig GmbH is a thriving international company importing discount apparel. Based in Germany, G. Güldenpfennig GmbH employs a large global workforce. While the company had close to 20 years of experience working with global hiring services, they hoped to find a trusted Employer of Record to support them with navigating the hiring, onboarding and payrolling of a worker in the US.
“As a busy global company importing apparel for the international discount market, we needed an Employer of Record that could work efficiently behind the scenes. We wanted a solution that did not require micro-managing, allowing us to concentrate on the day-to-day priorities of our business.” - Olaf Kutsch, Key Account Manager AUS/US, G. Güldenpfennig GmbH
About G. Güldenpfennig GmbH: apparel since since 1838
G. Güldenpfennig GmbH is headquartered in Quakenbrück and was first founded as a hat manufacturing business in 1838. Since then, the business has expanded, and today functions as a full-service private label clothing supplier working in Europe, Australia, and the USA.
G. Güldenpfennig GmbH produces clothing for a wide range of major customers in the areas of women’s, men’s and children’s apparel, sportswear, outdoor clothing and lingerie.
Problems faced
G. Güldenpfennig GmbH operates a fast-paced, international workforce. They wished to hire a worker in the US but did not have a legal in-country entity.
Without this, they faced the challenge of hiring the worker compliantly in a location where they did not have access to in-country expertise.
Attempting to hire, onboard, and payroll a worker without local knowledge of US laws would mean serious risk of non-compliance, which can lead to serious consequences such as fines, legal proceedings, and reputational damage.
They also wished to find a partner who could offer the worker 401k benefits.
“In a partner, we sought a company who would be safe and compliant with all the legalities in the country where our Employer of Record was situated – this was very important to us. As our worker is based in the US, we had to ensure full compliance with any IRS checks, and we particularly wanted an employer who could offer 401k benefits.” - Olaf Kutsch, Key Account Manager AUS/US, G. Güldenpfennig GmbH
Partnering for success: finding the right solution
- The US workers was onboarded swiftly and compliantly using Mauve Group’s Employer of Record solution.
- 100% compliance was upheld during the hiring, onboarding, and payrolling of the worker, who continues to receive in-country HR support and payroll.
- Mauve’s ability to provide 401k benefits meant that G. Güldenpfennig GmbH was able to offer this to their worker.
Key takeaways
- Hired, onboarded, and payrolled the worker in the US via Mauve’s Employer of Record solution.
- Cost of setting up an in-country entity eliminated.
- Cost of mistakes arising from lack of local expertise eliminated.
- Cost of employing multiple services, such as legal support, consolidated to one service provider.
- Compliance ensured in each country thanks to the Mauve team’s local expertise.
- Trust and transparency ensured every step of the way.
- In-country support guaranteed for all workers.
Client quote
“I have found the experience of Employer of Record with Mauve Group very straightforward – our questions are answered on time, we have a good relationship with our contacts there, and the process has been smooth.
"To find the right partner, I researched other companies in the Employer of Record space, and although Mauve Group were not the cheapest on the face of it, I felt their overall package presented the best value-for-money. I am also happy that Mauve was flexible with their processes to meet our organisation’s individual needs, accommodating fortnightly payments rather than monthly. When we met with Mauve Group, we felt secure that this Employer of Record would be more than competent to meet our needs.
"For the time being, our requirement will just be for the one worker, but it is encouraging to know that Mauve Group covers a wide range of countries. Should we need to expand quickly into a new location in line with production and marketing demands, we will contact Mauve. Our business is fast-moving, and we look for partners that are able to keep up with a similar pace of change.”
- Olaf Kutsch – Key Account Manager AUS/US – G. Güldenpfennig GmbH
Interested in engaging Mauve’s global services for your business? Contact our team of experts.

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